Four New Tools for the Business Side of Creating

Most social media tools stop at posting. The part that actually pays the bills — pricing your work, choosing who to work with, chasing the parcel you shipped, planning around dates your audience already cares about — still happens in a spreadsheet at midnight.

Four new tools in Growth Tools close that gap. All four are private to your account, all four work in every one of our 14 languages, and none of them depend on an outside API key or a usage quota that can run out mid-month.

1. Earned Media Value Calculator

Earned media value answers one question for a client or a brand partner: what would this reach and engagement have cost if it had been bought as advertising?

The calculator asks for two numbers you control: the value of one engagement, and the value of one thousand impressions. Both start from editable defaults, so you can use a rough industry rate on day one and swap in the figure your client prefers later. Then you enter this period's engagements and impressions — or press Fill from my post data to pull them from the posts you have already saved in the app.

The result is always shown as an estimate, never as revenue, because that is what it is: a defensible way to translate attention into a number a budget holder understands. Save each estimate with its period and platform and you build a record you can point back to in a renewal conversation.

Why it is useful: it turns "we got a lot of likes" into a sentence a finance team accepts.

2. Compare Creators Side by Side

Shortlisting creators usually means four tabs, three screenshots and a gut feeling. Compare Creators puts the shortlist in a single table: creator name, platform, follower count, engagement rate, and a short note about their audience.

Two things get marked automatically — the highest follower count and the highest engagement rate — so the trade-off between reach and resonance is visible rather than argued about. A creator with 40,000 followers at 9% engagement often beats one with 400,000 at 0.4%, and this table makes that obvious in one glance.

Every figure is typed in by you, which means no scraping, no lookup costs and no per-check fees. Save a shortlist per campaign and keep the reasoning with the numbers.

Why it is useful: it protects a partnership decision you may have to defend later.

3. Product Seeding Tracker

Seeding — sending product to creators in exchange for content — collapses without a record of who got what. Someone ships a parcel, everyone assumes someone else followed up, and three months later nobody remembers whether the post ever went out.

The tracker moves each send through seven stages: planning, requested, shipped, delivered, content received, complete, declined. Alongside the stage you keep the ship date, the content date the creator agreed to, a follow-up date, an optional tracking reference and a link to the published post.

When a follow-up date passes, that row tells you. That single behaviour is the difference between seeding that produces content and seeding that produces silence.

Why it is useful: it replaces the gifting spreadsheet with something that actually reminds you.

4. Global Events and Awareness Days

There is a version of content planning where you remember, on the morning of, that it is World Photography Day. There is a better one where the date is already in front of you with an angle attached.

The awareness days calendar collects awareness days, holidays and seasonal moments, each with a ready content hook. Filter by month and by category — retail and shopping, tech and internet, health and wellbeing, food and drink, culture and causes, sustainability, creator and media, seasonal — and copy a hook straight into your calendar or into the content generator.

The whole list is built in. No API, no key, no subscription, nothing that stops working when a free tier resets.

Why it is useful: the fastest content ideas are the ones the audience already has a reason to care about.

What These Four Have in Common

Each one handles a decision that comes before or after the post itself: what your work is worth, who to work with, whether the follow-up happened, and what to talk about next week. They are deliberately unglamorous. That is the point.

Find all four under Growth Tools, in the tabs after the content and analysis tools. Everything you enter stays in your account — none of these tools send your numbers anywhere.